Campaign Update: February 2016

February 27, 2016

I’m pleased to pass on the third update about the Coastal Conservation League’s Growing Together fundraising campaign. Here’s a link to past updates if you missed them.

Since the campaign was launched in May 2015, we’ve raised more than $9.5 million toward the $20 million goal. I am grateful to be part of a community of dedicated and generous people who believe, like I do, that the Coastal Conservation League is the best organization working every day to protect our beloved coast. Thank you for your generous contribution to our campaign.

In my last update, I promised to provide more detail about each of our campaign priorities. The three priority areas are:

  •  Protecting the quality of life along the coast;
  •  Engaging a legion of conservationists; and,
  •  Sustaining the mission.

This update will focus on the first of these: Protecting the quality of life along the coast. As an advocacy organization, we promote policies and work to influence the way developers, citizens, and public officials view and value their communities and landscapes to protect air and water quality, ensure sufficient habitat for wildlife, and promote clean energy.

Our goals are to increase our program capacity in community and transportation planning and to expand our education and outreach to citizens, businesses, and organizations. In addition, we’ll expand our local food hub, GrowFood Carolina, to increase market opportunities and diversify farmer participation.

Thank you again for being a strong supporter of the Coastal Conservation League and our mission. Read more about the other priorities in updates later this year or contact Nancy Appel ([email protected]) for more information.


Roy Richards
Chair of the Growing Together fundraising campaign for the Coastal Conservation League

A Message from Roy Richards


I’m pleased to pass on this second update about the Coastal Conservation League’s fundraising campaign. Here’s a link to the last update if you missed it. Although we’re still in the “quiet” phase (and will be for some time yet), we’re making great progress and already putting funds to work.

Since May 2015, thanks to many of you, we’ve raised more than $6 million toward the $20 million Growing Together campaign. We’re off to a fast start and look to continue this pace.

Over the next five years our focus areas of the campaign are:

Protecting the quality of life along the coast

  • Conserving more land
  • Implementing new and better land use plans for our communities
  • Passing legislation that protects our water and air
  • Doubling the Lowcountry’s consumption of fresh, local food through GrowFood Carolina
Engaging a legion of conservationists
  • Doubling our active membership base
  • Expanding the reach of our message
  • Diversifying our membership

Sustaining the mission

  • Building our endowment from $8 million to $12 million
  • Ensuring the Conservation League’s success for the next 25 years and beyond

Over the next few months, I’ll share more about our plans for each of these priorities as well as our early results.

As I’ve said before, I’m excited about this campaign because I believe the Coastal Conservation League is one of the most powerful advocacy groups in the nation and is the only group in the region doing this important work to protect this beautiful and productive place.

Thank you for being a wonderful supporter of the Coastal Conservation League. I look forward to continuing the conversation!

Roy Richards

Join us at the historic John Stuart House on 10/14


Dear Friend:

The Coastal Conservation League is launching an ambitious fundraising campaign, and I’d like to share a bit about why I believe this is the most important effort this community is undertaking right now, and to invite you to learn more.

America has changed a lot since I was a boy. Here in the Lowcountry, like you, I have watched these woods, marshes, and creeks steadily disappear, and it makes me think a lot about what kind of place I will hand off to my children. Mind you, I love my country, but growth and development in America often looks pretty shabby. The only American communities that have preserved what they’ve got have fought for it.

I know I may be romantic about the place, but I am realistic about the threats. And whether it is a turnpike for Kiawah, oil wells off Folly Beach, 2000 homes here or 4000 there, let’s just acknowledge that, but for the Conservation League, this beautiful place gets trampled. And turned into a parking lot.

I believe the preservation of this place is truly noble work; work that benefits ourselves a bit, but our descendants tenfold. That is why I have thrown in with Dana and the League. This team shares my romance for those last wild places, thinks them essential to their own lives, and has devoted themselves to saving them. We have, in the Conservation League, this impassioned, powerful organization that shares a deep commitment to protecting all the vital but vulnerable things that fill our landscapes and make our life here so rich.

The Conservation League has come a long way, and it has never been better organized, better led, and more respected. Indeed, the Conservation League now is one of the most powerful advocacy groups in the nation and is the only group in the region doing this important work. It’s all we’ve got: The lone Dutch boy with his finger in the dike while the waters rise. We need to do more—and more effective—work to protect and conserve the treasures of the Lowcountry.

I’m inviting you to join me at an event on October 14 to hear more about the future of the Conservation League and how we can find livable solutions to the region’s challenges.

John Stuart House
106 Tradd Street
Charleston, SC 29401
6:00-8:00 PM
Wednesday, October 14, 2015

We’re grateful to Jeff and Patti Leath who have offered their home—one of the finest in Charleston—for this event. Watch for an invitation in your mail and email in the next few weeks.

Thank you,

Roy Richards

Campaign ChairGrowing Together Fundraising Campaign for the Coastal Conservation League

Roy Richards is Chairman of Southwire Company, one of North America’s largest private companies. He has led or served on more than two-dozen corporate and NGO boards, including two NYSE listed companies. He devotes about half of his time as a volunteer for environmental advocacy and land conservation organizations, and currently chairs the Coastal Conservation League and Georgia’s One Hundred Miles. He recently began his own impact investment company, Nuthatch LLC, which works in the niche between local land trusts and national-scale conservation NGOs. He fishes, teaches, and lives with his family in Charleston, South Carolina.

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